I just took to the keyboard to dash off a quick heads-up. Please tune in to NBC’s Today Show this Sunday, July 5th. I learned the news only earlier today. And the details are still sketchy.

But you’ll get to see how to taste and select olive oil, including California Olive Ranch extra virgin olive oil. Food guru Jack Bishop of Cook’s Illustrated magazine will be on hand to help walk us through it all. The Cook’s Illustrated web site advises viewers of the show to “Keep an eye on ‘the slurp!’”

It should be interesting!

Bon appétit,

Claude S. Weiller
Vice President of Sales & Marketing
California Olive Ranch

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